Market Research

Market Research

The purpose of market research is to assist and improve marketing decisions.
If marketing is about the profitable satisfaction of market needs, we clearly have to understand our markets and the needs of consumers - individuals or organisations - that make up these markets.

Some basic questions you should ask:

Is the market in total or in specific segments big enough to provide the extra sales?
What share of the market is already held? The larger this is, the harder it may be to gain extra volume.
Are there some barriers to achieving extra sales which will have to be addressed: poor distribution, low consumer awareness or possibly the product/service not matching many consumers’ needs?

Research for your Commercial Web Site is as important as it is to your business.
Finding out what your Top Landing pages are and what their Bounce Rate is, helps you fine-tuning your web pages. Since any web page is a tool in your Marketing, that is, the page got to add value to your transactions. If a page has a too high Bounce Rate it needs changing. Itcom Marketing will conduct A/B testing for pages in your web site. With your web developer we will create an alternative page and analyse which of the two pages creates more defined goals.
If you are selling a product on your site the goal would be a sale, if you sell services you want people to contact you and the Thank You page will be the goal. To find out more please go to our Inquiry page.
We here at Itcom Marketing will also conduct a detailed analysis of your web pages and will in our report not only give you the analysis of the web pages, but also a marketing analysis.

Phone Detlev now to have a chat and discuss your business needs with him. The number is 02 6554 9125

Detlev can assist you in your quest and Itcom Marketing is offering quantitative research, postal surveys, e-mail surveys and the frequency data and cross-tabulations are in our report to you. The cross-tabulations are in line with your market segmentation. We also can help you with qualitative research using focus groups from the relevant market segment. To find out more please go to our Inquiry page or phone Detlev on 02 6554 9125.

Here is a working sample of our on-line customer surveys. Please participate in giving us feedback on the functionality of our web site.


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