This course is
normally 2.5 hours per evening over a period of 4 weeks, that is, a total of 10
hours. Course fee is $130 and includes all course material. No previous
knowledge in either subject is required.
Lesson 1
By the end of the first lesson you’ll be able to
understand the deeper meaningof
Marketing. And you’ll understand the reasons for market segmentation. In the
business planning you’ll be able to do 25% of your business plan by the next
week.
Marketing:
ŸUnderstanding Marketing
ŸSTP (Segmentation, targeting,
positioning)
ŸExercise
Business Planning:
ŸAnalyse your Business
ŸAnalyse your Sales
Lesson 2
By the end of the second lesson you’ll be able to
understand your business opportunities much better. You’ll know what the
marketing mix is all about and its overall importance in the marketing plan
of your business. You also will have a better understanding of Internet
(online) marketing. And you’ll now have 50% of yourbusiness plan by next week.
Marketing:
ŸRevision
ŸAnalyse market opportunities
ŸMM (Marketing Mix)
ŸOnline Marketing
Business Planning:
ŸAnalyse your Market
ŸAnalyse your Competition
Lesson 3
By the end of lesson three you’ll be able to use a
promotional mix in your business. You’ll understand the importance of
headline and body copy writing in your promotional material. And your
business plan will now be 75% finished by next week.
Marketing:
ŸThe Promotional Mix
ŸCopy writing
ŸExercise
Business Planning:
ŸSummarise the result in a SWOT
Analysis
ŸWrite the Plan
Lesson 4
By the end of lesson four you’ll have a good basic
understanding of what to do in marketing your business. You’ll have finished
the written business plan and will know the importance of the implementation
and monitoring process.
Marketing:
ŸMarket Research and its importance
ŸDifferent methodologies in research
ŸRevision of Market Segmentation
ŸRevision of STP
Business Planning:
ŸImplementation of your business plan
ŸMonitoring your business plan
There are only
two parts to any business, that is, you have to have a product or service and
you need a customer who is willing to exchange money for the product or
service.
There are also
only two functions to any business, these are, marketing and innovation.
In order for
marketing to be effective, it has to be planned and in order to do this you’ll
need a “foundation stone” which is the business plan. Any basic or complex
business plan also always includes a marketing plan.
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